UK Market Entry Study for a DIY Retailer

The Challenge

A leading US DIY (do-it-yourself) retail chain planned to expand into the UK market and needed a clear comparison of the available strategic options before committing.

The Solution

Our Consultants prepared a detailed market entry study covering:

Brief analysis of the UK economy and its prospects
Analysis of the DIY market and its prospects
Detailed analysis of the main competitors
Entry option A — acquisition: advantages, disadvantages and identification of potential acquisition targets
Entry option B — organic entry through a local subsidiary: advantages, disadvantages and growth projections

The project was carried out as part of our New Market Entry consulting service, following the ESGM Methodology.

Results Delivered

Client: Retail/New Market Entry

The market entry study — built on thorough analysis and realistic projections — gave the company a solid basis for its decision. Management chose organic entry through a local subsidiary over an acquisition. Two years later, the chain entered the UK market.