Market Entry into Serbia for a Technology Company

The Challenge

A well-established technology company planned to expand into the Serbian market. It had identified a local company with strong growth potential and needed support to make the initial approach and structure a strategic alliance.

The Solution

Our Consultants took the following steps:

Analysed the Serbian economy and its technology sector
Prepared a financial and commercial analysis of the target company
Built a profile of the company and its management
Presented the findings to the client and obtained approval to contact the target company
Contacted the CEO of the target company and established rapport
Discussed the target company’s overall strategy and goals
Proposed our client’s entry as a strategic investor
Prepared a high-level valuation and negotiated the terms of co-operation
Took part in the legal process and the signing of the Share Purchase Agreement
Prepared a Strategic Action Plan and supported its implementation for six months

The project was carried out as part of our New Market Entry consulting service, following the ESGM Methodology.

Results Delivered

The client entered the Serbian technology market as a strategic investor in a local company. The investment supported the growth of both businesses and led to joint projects in Serbia.