Strategic Plan for a Hotel Chain

The Challenge

The Hotel Chain owned 4 small one- and two-star hotels. Over the previous 12 months, sales were low and profitability marginal. The shareholders appointed our consultants to prepare a new Strategic Plan and assess strategic options for growth.

The Solution

Phase 1 – Analysis & Diagnosis
  • Analysis of the Group’s financial performance
  • Assessment of the performance of each hotel separately
  • Commercial analysis of turnover and main customers
  • Management interviews
Phase 2 – Design & Strategy Selection
  • Examination of strategic alternatives and selection of the most suitable option
  • Presentation of the Strategic Plan to the Management and the Shareholders
Phase 3 – Implementation & Monitoring
  • Assistance with the implementation of the Strategic Plan
  • Monitoring of the implementation progress

This project was delivered as part of our Business Strategy service, following the ESGM Methodology.

Results Delivered

Within 4 years of the start of implementation:

  • The Hotel Chain consisted of 10 owned and 4 leased hotels, operating in 3 countries
  • Turnover increased by over €20 million

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