Strategic Plan for a Retail Group

The Challenge

The newly appointed CEO of an international retail group, which operated 2 hypermarkets, requested the development and implementation support of a 4-year strategic plan, aiming at dynamic expansion and increased profitability.

The Solution

A Strategic Plan, incorporating a detailed Action Plan, was prepared, presented and approved by the Headquarters. Our team followed these steps:

Phase 1 – Analysis & Diagnosis
  • Analysis of the macroeconomic environment and the retail market
  • Analysis of the competition and benchmarking against the main competitors
  • Financial and commercial analysis of the Company
  • Interviews with top management and workshops with key members of staff
Phase 2 – Design & Strategy Selection
  • Setting SMART strategic objectives and KPIs
  • Scenario analysis for future growth and selection of the optimal scenario
  • Preparation of financial projections, targets and success indicators
  • Development of an Action Plan at company and departmental level
Phase 3 – Implementation & Monitoring
  • Coordination of the implementation and periodic monitoring
  • Support with the implementation and corrective actions

This project was delivered as part of our Business Strategy service, following the ESGM Methodology.

Results Delivered

  • Client: Retail/Strategic Plan
  • 3 new hypermarkets opened within 4 years
  • Sales increased by 63% over the same period
  • Upgraded internal operations and improved organisational efficiency
  • Broader customer base and a stronger competitive position in the market

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