Strategic Plan for an Importer & Wholesaler

The Challenge

A leading importing and wholesaling company with three distinct activities — non-alcoholic drinks, ice cream and mobile telephone trading — faced intense competition and marginal growth. Its shareholders needed a clear answer: which activities deserved further investment and which were draining the business. They engaged EXE.S Strategy to design and implement the right strategy for all three.

The Solution

Phase 1 – Analysis & Diagnosis

Market and competition analysis for each of the three activities
Financial, commercial and operational analysis of the company and of each activity separately
Interviews with the top management team and key employees

Phase 2 – Strategic Plan

Based on our analysis, we developed a full Strategic Plan with the following directions:

Placing emphasis on the non-alcoholic drinks business, given its high profit margin and strong growth prospects
Repositioning the ice cream business through increased advertising spend and a focus on high-volume, luxury establishments such as five-star hotels, with warehousing and distribution outsourced to a third-party logistics provider
Discontinuing the mobile telephones business and selling existing stock to release working capital for the two core activities

Phase 3 – Implementation

EXE.S Strategy supported the management team throughout execution, with ongoing monitoring and adjustments.

This project was delivered through our Business Strategy service, following the ESGM Methodology.

Results Delivered

Through the Strategic Plan and its implementation alongside the management team:

The company achieved a significant increase in sales and profit margin
It returned to sustained, profitable growth within eighteen months
Resources were reallocated to the highest-return activities and internal operations were streamlined